You have not experienced the Essence Of Real Modernism until you’ve visited the Robert Alexander Estate!
The city of Palm Springs, California boasts some of the world’s best examples of mid-century modern architecture.
“Modernism” is celebrated with annual events along with many fine artists and retailers who keep the style alive.
The Robert Alexander Estate, located in the prestigious Vista Las Palmas area of Palm Springs represents the pinacle of Modernism design.
Modernism is the single most important new style or philosophy of architecture and design of the 20th century
The #1 place to have your picture taken in Palm Springs
Desert Sun Newspaper
Sixth Graders Replicate Iconic Mid-Century Architecture of the Desert
Palm Springs, CA – Thousands of people are touring the mid-century architecture of the desert for Modernism Week, and a talented group of sixth graders are bringing all of iconic buildings into one classroom.
Julia Fidel does not know much of Elvis Presley’s music, but she sure loves his Honeymoon House.
“When I looked at this model, at first my dad was staring at me and said, why did you choose one of the hardest models ever,” Fidel said. “And I told my dad, well I want it to be unique, it’s going to be awesome, trust me.”
Fidel and her classmates at St. Theresa School in Palm Springs were assigned to replicate an iconic mid-century building from the valley last October.
1350 Ladera Circle
Built in 1962, the Mid Century Modernism Estate aka the “House of Tomorrow” was built for prominent developer Robert Alexander and his wife, Helene.
Together, Robert and his father George would have a significant impact on the built environment of Palm Spring in the post-WWII building boom. Today, the Alexanders’ tract homes are among the most sought-after homes in Southern California.
The house is a bold composition of four perfect circles, floating on three separate levels, incorporating glass and peanut brittle stonework to allow indoor-outdoor living.
The home is 5,000 sq. ft. in size and features 4 bedrooms and 5 baths.
Nestled at the base of the San Jacinto Mountains, the master suite offers panoramic views of the Santa Rosa Mountains and the Coachella Valley.
It is said to be one of the outstanding homes in the world.
The House of Tomorrow
George and Robert Alexander caused the city of Palm Springs to take on a new shape, direction and character with their signature Mid-century modern style.
The Alexander Construction Company was founded by George Alexander and his son Robert.
Together they built over 2,200 homes in Palm Springs between 1947 and 1957.
The construction of these homes doubled the size of Palm Springs with the popularity of the Alexander’s rational designs, modernist style, and innovative construction.
They also purchased and renovated the famous Racquet Club.
In September 1962, Look Magazine featured the estate as a centerfold and called it “The House of Tomorrow” in an article entitled “The Way Out Way of Life”.
It portrayed the Alexanders and the Estate as the center of social activities in Palm Springs in the early 1960s.
It also appears as a centerfold in “Palm Springs Weekend” by Hess and Danish.
Tragically, on November 14, 1965 during a rainstorm, George Alexander 67, his wife Jimmie 61, Bob Alexander 40, and his wife Helene 38 were killed in a private plane crash that was travelling from Palm Springs to Burbank.
The following year, on September 16, 1966, Elvis Presley’s manager “Colonel Tom” Parker leased the estate for Elvis.
Elvis & Priscilla Presley lived here in 1966 & 1967 and Honeymooned here on May 1, 1967 after their wedding.
The home’s architecture was the inspiration for two “Upstairs” Suites at the Guest House at Graceland™ named after Elvis’ beloved parents, Vernon and Gladys.
Several movies have been partially filmed here, including scenes from the movie “Elvis and Me” and the documentary film “Elvis by the Presleys” starring Priscilla Presley.
Today, the former home of Robert Alexander, located at Ladera Circle, has been carefully restored to its original 1960’s splendor.
It features art deco design and furnishings throughout the spacious living room, dining room, den, kitchen, and honeymoon master suite.
The secluded grounds include a large pool with a stage and private garden, tennis court and a fruit orchard.
The Estate has the capacity to accommodate up to 180 people.
It is the mid century modernism icon and masterpiece.
It is 10 minutes from the Palm Springs International Airport and 5 minutes from downtown.
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